All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

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RRP: £10.75

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March 30 - April 9

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**The indispensable classic on marketing by the bestselling author of _Tribes_ and _Purple Cow_. ... Read more

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**The indispensable classic on marketing by the bestselling author of _Tribes_ and _Purple Cow_. ** Legendary business writer Seth Godin has three essential questions for every marketer: -What's your story?- -Will the people who need to hear this story believe it?- -Is it true?- All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learn

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March 30 - April 9 Royal Mail: 2nd Class Parcels +£0.00 (included in displayed price)

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Merchant Reviews


Item received as described, thanks

Could not fault the goods or service. Will definitely use again.

Excellent service, highly recommend!

Again, really pleased with my book and really pleased with the service I received. The merchant sent out the book shortly after I placed my order but for some reason it didn't turn up. I spoke to them on the phone to get the situation resolved and was told another copy would be sent out first class. True to the merchant's word it turned up a couple of days later. Problems do happen but if they can be resolved in such a helpful and professional manner it makes all the difference, thank you!

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